Our Solution

The campaign we designed asks a direct question – Do You Have It? – to the audience and aims to raise awareness and direct young people to the relevant channels for more advice.

Do You Have It? The concept behind the tagline was to highlight the rise in cases of chlamydia amongst young people by linking in to the concept of latest trends that young people follow. It was recognised that young people are constantly keeping up to date with the latest trends & fashions and using a message of this nature was a way to bring the issue to the forefront of young peoples minds. A positive message was needed to get across the fact that being tested is a quick and painless procedure. The style wanted to quite casual and comfortable to try and encourage conversation around what some young people may find awkward or embarrassing to talk about.