Lincoln: 01522 521600 Newark: 01636 700234 
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Since we were established some 12 years ago, communication technologies have advanced at a pace. Distraction have worked hard to stay at the forefront of this challenging evolution through investment in skills, people and technology. Our in-house creative team can handle any brief, from a simple brochure to full brand development, from mobile apps to integrated marketing campaigns. We always strive to deliver a creative design solution tailored to your requirements. We take you through step by step from concept to completion, either starting from a blank canvas or working to a comprehensive brief to implement ideas that are effective across a range of different media.
With imagination, flair, awareness of fashion and current technologies, and an understanding of cost and time limits, we are able to deliver an eye-catching campaign to both delight your customers and achieve all of your objectives. By working in sync with our clients we aim to become an extension to their team, sharing the same goals and building long term mutually beneficial relationships.
Web design & digital development encompasses everything from web development, web design, web-based business tools, e-commerce, iPhone & iPad apps, interactive touchscreens, email marketing campaigns, e-learning programmes, ebrochures & pageturners, presentations, and even good old CD/DVD-ROMs — so whatever your digital needs, talk to us and we'll find the solution.
Our web design and digital development solutions use the joint experience of all of the members of our team. The front end web design will be led by fully qualified graphic designers, who will ensure consistency and quality to enhance user experience and visual impact. Once the visual aspect of your web design has been agreed, our expert web developers take over to provide you with a robust solution that is built on a tried and tested development platform. Whether it's a new promotional website or a full e-commerce solution our web developers are versed in a number of different platforms and will guide you on the most appropriate solution for your project. We commonly develop solutions on platforms including Wordpress, Magento, Drupal, Joomla and Symfony to name just a few. Once your project has been delivered our senior web development team are on hand to provide full advice and support for any of your web design or development questions.
We have provided web design and digital development solutions for clients including the NHS, RAF Waddington, Lincolnshire County Council and Nottingham City Council to produce digital materials that engage with the target audience and we use a proven workflow to make sure projects are delivered on time and to a consistently high standard and this enables us to address projects of all scopes. Our web hosting infrastructure can be provided as a separate service or as part of any web design & development project, the secure solutions we offer will keep your websites online and give you peace of mind.
We strive to provide graphic design solutions, which are tailored to meet your precise requirements by working collaboratively with our clients. From initial concept through to final artwork preparation, we can begin your project with a blank canvas or take on board a comprehensive marketing brief to implement creative ideas that are effective across a variety of different media.
With imaginative design flair, awareness of current fashions in the visual arts and an understanding of material costs and time limits, we're able to deliver an eye-catching graphic design solution that hits your brief creatively and ultimately achieves all of your objectives.
From brochures to banners, e-shots to exhibition stands our graphic design team will work with you and your brand to develop a unique design solution that gets your message across in the way you want. As a client led design studio you have direct access and contact with the designers who work on your projects with no account handlers or middle men getting in the way.
Our team of fully qualified graphic designers work with the latest software and hardware in our fully equipped design studios in Lincoln, Newark & Nottingham. The graphic design team is also fully supported by our other illustrators, marketers and web developers to provide you with a completely full service solution from start to finish. .
Branding & brand development is more than just good effective design; A strong brand identity is at the heart of every successful business. It drives sales, builds workforces, creates opportunities and establishes relationships. A brand identity creates the experiences and connections that the world has with your organisation. Whether you are looking to generate more sales leads, greater brand awareness or move into a new market, Design By Distraction can help you create or refresh a brand identity that resonates with your customers, communicates a differential and generates loyalty. Strategy and methodology guide our brand development process through three primary phases: research and project analysis, visual identity and editorial development, brand implementation and production. Branding effects everything you do from your business cards to advertising online your brand identity should be clear and consistent so that your customers can recognise who they are doing business with.
The brand development process begins with getting to know your company or organisation so that we can create a brand identity that is and accurate and meaningful representation of your brand identity. Once we feel that we understand how you wish to be perceived we'll put forward our interpretation in a selection of concept visuals. Throughout the brand development process we work with you to make sure that every aspect of your branding is representative of you and your personality as a company.
We ensure your brand identity is kept robust and consistent by providing you with all the guides and information you, and any of your suppliers or partners, will need to use the brand logo and any of its elements properly. The guidelines and templates will be contained within your own brand manual that you can as a reference tool when working with any project that requires the use of your brand identity. So whether its branding mugs or mousemats, the business stationery or signage you'll always have a professional and consistent look that defines you.
To make your website perform, we have to ensure it's high up in the search engine results for relevant search queries – otherwise it won't be doing its job. To achieve this, our online marketing team can research what your competitors are doing, select the keywords your potential visitors are using (but which competitors might not be!) and adapt your website structure, links and keywords to boost its effectiveness.
SEO is one of the most cost-effective marketing tools a website can benefit from. For an extra boost, we can also help you set up and run PPC (pay per click) adwords campaigns to get the maximum exposure online, advising which keywords to use and which to avoid, to make the most of your budget.
Ecommerce is now a key part of everyday life - one sign of its growing importance is that 70% of the population ordered products and services online last year. We can help you set up an online shop or enhance your existing ecommerce solution, whether you are a small business or a corporate customer.
We design and develop ecommerce websites with search engine optimisation in mind, helping ensure potential customers can find you. We have developed both bespoke online shops and websites based on open source technology, developing on platforms such as Magento and Wordpress Ecommerce.
Concerned about taking payments online? We have experience with all major payment gateways including PayPal, SagePay, Worldpay and Secure Trading, helping to deliver a secure ecommerce solution. For extra peace of mind we offer SSL integration.
At Design by Distraction we have delivered everything from auction-based websites to mobile ecommerce systems, and features such as product reviews, 360 degree images and zoomed product images.
We don't stop at taking your business online; we integrate analytics and custom reporting to help you track your sales and manage your online business. We can even help you set up advanced tracking such as goals, social reach, and provide monthly reports giving you a status of your online business, with recommendations on where to improve your optimisation.
Social media for some businesses can seem like a daunting prospect, after all it seems there is a new social media site that we should all be using every other week. The big question that every business seems to have is "which social media sites should we be using?. We treat social media as another part of your marketing mix because that's exactly how it should be used.
Social media is no use if people don't know you have it! So its all about integration, integration, integration! If you're on Twitter and Facebook it's important to make sure that you make the most of it needs to be featured on your website, your brochures, your adverts and anything else you do. A good social media marketing strategy can save you a lot of time and makes sure there are no mixed messages. Using social media for business is a way of communicating your business personality to your existing & potential customers as well as your suppliers and competitors.
So with personality being key when it comes to social media for business it's important to know who you are, it sounds like a silly thing to say but its the first thing you should establish before you even sign up for a social media account. We work closely with our clients to make sure the tone of voice used in social media aligns with their existing brand, appeals to the people they're trying to reach and includes enough of calls to action to encourage customers to convert online clicks into real world sales. Once you're up and running we'll help you an ongoing social media strategy that puts you on the right path, training your team on the do's and don'ts of the social web. We'll give you insights as to how your profile is performing, who's engaging with you, and how that is translating into real world sales (conversions).
So whether it's promoting yourself on Pinterest, finding new customers on Facebook or telling the world what you're up to on Twitter social media has something to offer for business.
From interpretation panels to exhibition materials for trade shows Design by Distraction can help you make a BIG impression!
An eye catching exhibition stand is a must if you're planning to attend any trade shows or events and can really make you stand out from the crowd. We have designed a variety of different exhibition stands for a range of industry specific trade shows from cost effective pop up stand systems and pull up banners through to multiple panel adaptive systems that can be reconfigured to suit your space. The majority of the systems we provide are both portable and modular, which makes them ideal for customising to your specific needs depending on which trade shows and events you are attending. Our experience includes the design and production of eye catching exhibition materials for clients who have attended some of the UK's largest trade shows at Earls Court London and Chris Evans Carfest.
If you're looking to add something a little more hands for your trade shows we can design and produce exhibitions that include digital displays and interactive touchscreens to enhance the experience of your visitors. Our digital design and development team can also produce all of the content for these units including a host custom games and quizzes for all age groups and audiences.
Using the services of our own large format printers we are able to provide a full managed print production and installation service where designers work collaboratively with the production team. We have worked with a number of visitor attractions to design and produce various interpretation panels and exhibits. Our interpretation panels are designed and produced to last and withstand the demands of weather, visitor traffic and vandalism. To ensure that the interpretation panels stand up to these demands we can also commission and install display lecterns in range of materials including a variety of hardwoods and powder coated metals. At the planning stage we work with you to develop your interpretation panels with an approach that is tailored to your audience. Previously we have used a range of different illustrative and photographic design approaches on interpretation panels to help visitors discover, learn and engage with attractions and get more from their visit.
We use the latest 3D modeling software to offer our clients detailed 3D models of everything from concept products through to proposed housing developments. The 3D models we provide can be as indepth and detailed as you require.
We use high definition 3D modeling to create, illustrate and communicate photo realistic images. Once created, these 3D models can be viewed from any angle, used to test lighting and shadow casting, materials, and colour schemes. We can also create realistic photo montages which demonstrate how your 3D models would look within existing surroundings, this provides you with the ability to demonstrate any visual impact your design may have.
The final 3D visualisations can be used to present and communicate designs, for the purpose of planning and patent applications, visual marketing including advertising, brochures and web publications, and from the 3D model, walkthrough and fly-round animations can be created in Video, CD and DVD format. By far our most common use of 3D modeling is providing virtual architecture for some of the country's leading architects and property developers as well as smaller independents and self builders. These 3D models have a range of uses from promotional literature and websites for prospective buyers through to resident consultations and meetings when projects are the planning and development stage.
Online or offline, you need a communications strategy that ensures your message is heard loud and clear by the customers you need to reach. We can provide research and analytics, advise on which marketing channels to use, and help structure a campaign for maximum effectiveness, co-ordinating traditional offline marketing with new technologies such as mobile and online advertising to provide a seamless, cross-channel experience.
Integrated marketing is all about consistency and cohesion across a range of media platforms. With over a decade of experience there isn’t much we can’t get your message onto whether it’s a 96-sheet billboard or the back of a petrol pump we’ll find the right platform for connecting you with your audience.
So whether its tips for helping you to get your blog going or some help planning your next big promotional campaign we can help. We know that some people don’t know where to start when it comes to their advertising and marketing with so many options both online and offline there are endless ways to talk to people. With all these different choices sometimes it can all be a little bit daunting or confusing – the difference is when you use us we make sure you’re not wasting your breath, or more importantly your budget.